If you're a skincare and beauty lover, you must have seen The Inkey List pop up all over social media over the past few weeks. Some have been comparing it to the ever popular, "The Ordinary" line, but it is so much more. I got to preview the brand's launch in Canada just a couple weeks ago and learned so much about the brand that I can't wait to share with you all today on the blog.

The Inkey List is a built on the belief that intelligent beauty should be accessible, simple, and straightforward. We're in this period where consumers (including myself) are demanding high quality products without the price tag. The other thing is that when it comes to skincare, it's not always easy to navigate and understand what's out there in today's cluttered skincare space. Basically at The Inkey List, you won't find confusing or exaggerated beauty marketing. You'll find transparent communication, straightforward packaging, and cutting-edge formulations made with premium ingredients.

There are three products from The Inkey List that I wanted to feature today; the Turmeric moisturizer, and the Collagen and Vitamin C serums. All three of these products have been incorporated into my skincare routine for specific reasons related to my skincare concerns.

TURMERIC ($12.99, 30ml) | This is a creamy moisturizer that has powerful antioxidant and anti-inflammatory properties. Turmeric itself is known to be a superfood, and having not seen it in beauty products before, I was super interested in this product. I've been using on days when my skin feels more inflamed or looks red from those hormonal breakouts and I've been loving it!

VITAMIN C ($12.99, 30ml) | A skin concern of mine is targeting my uneven skin tone, especially around my nose and chin. Vitamin C brightens and protects the skin from environmental pollution. What I like about The Inkey List's Vitamin C serum is how it's super lightweight and absorbs instantly. It's one of the highest forms of Vitamin C on the market so you can be sure you're getting optimal results - just remember to wear sunscreen!

COLLAGEN ($10.99, 30ml) | The last skincare concern of mine is of course, anti-aging. Collagen is a natural protein found in cells that supports firmness and elasticity on the skin. It helps to prevent and firm sagging skin, fine lines and wrinkles. This serum feels absolutely divine on my skin. It's feels like those solutions that sheet masks come soaked in which results in the serum soaking quickly into my skin and making it feel barely there.

There's a couple things I love about The Inkey List. First of all, their price range is phenomenal with nothing priced over $15. By keeping costs low, this means as a consumer you can test out what works for you with confidence. Another thing is their packaging! I have little passion for branding and packaging, and I love how there are no gimmicks to their packaging design and everything is very straightforward and streamlined. Each product's packaging will tell you what it is, how to use it, and how to incorporate it into your skincare routine. The Inkey List's co-founders believe that by having better access and information, you can better your skin. The Inkey List is available now at select Shopper's Drug Mart stores and can also be found on beauty.shoppersdrugmart.ca

Hope you enjoyed this intro to The Inkey List brand and a few of their products!

Disclaimer * Press samples featured. All opinions and views are my own.
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