H&M has a beauty line!!! Can we just take a moment?
Ok, moment over, let's get on to how in love I am with the new beauty line. Let me say that the new beauty counter at Toronto Eaton Centre's H&M is BEW-TEA-FULL. Super crisp and clean, and if you like makeup and beauty, you'll love the endless rows of nail polishes, lipsticks; the wall of eye shadows, skin products, and more!

Out of the endless options of products to choose from, I decided to purchase two eye shadows, a lipstick, and an eye liner. The brassy shadow is in the shade Ginger Snap (and swatches beautifully might I add), and the matte brown is in the shade Candied Almond. These are highly pigmented shadows and I fell in love with these shades when I first swatched them. The eye liner is black, and contains a felt-tip. I am a lip junkie so I also picked up a cream lipstick in the shade Firebrand because I don't have an orange-toned lipstick yet, so why not?

Overall I am so excited for the H&M beauty line and can't wait to give to give these products a try (and probably try more...). You can check out the the new products online here, or visit your local store!

Have you guys tried anything from the new H&M Beauty line?


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